Retail Management

With the beginning of globalisation Multinational Enterprises (MNEs) have essentially "swarmed" the globe with regional and local offices in an attempt to benefit from expanded production or market opportunities or to meet international social or health needs.  The number of such offices is enormous & rapidly expanding.  The book gives a clear picture in the manner in which the retail revolution, in superstore, has benefited the majority of the population by offering greater choice, comfort and cheapness in shopping.  The contents includes: Introduction, A Strategy of International Retailing, Customer Specialty Stores, The Changing Organization of Retailing, Management in Non-store Retailing, Category Management, Customer and Selecting Products, Home Shopping, Retailing without Walls, Satisfaction and Performance in Retail Stores, Product Management in a Retail Stores, Product Management in a Retail Business, The Decision Makers in Retail Management, Bibliography, Index.  The book will be helpful to retail strategists, researchers, MBA students, retail managers & suppliers.