Global Competitive Advantage: Concepts, Approaches and Perspectives (In 2 Volumes)

These volumes are about the changing contours of Global Competitive Advantage. In its short life WTO has altered many established notions of competitive advantage. Alongside there has been emergence of certain economies notably China and India. The phenomenon of ‘Emerging economy’ has been termed as the biggest change after industrial revolution. And is all set to add new theories and models in the domain of competitive advantage. Such a vigorous economic integration has left the countries more dependent on each other. Hence, the established frameworks and theories need a revisit. This task has been achieved by the papers contributed by noted theorists, academics and policy makers. In an unusual combination, they come together to construct these volumes and offer one of the most significant contributions of out time. Through a very wide and deep coverage, experts from each part of the world have opined on cross-cutting themes in the domain of Global Competitive Advantage. These volumes attempt to capture the changing competitiveness of countries, regions and companies. The fist volume maps the changes at macro level and includes papers on fundamentals of competitive advantage, sectoral alterations of competitive advantage at country level. The papers pat attention to the changing patterns of trade and subsequent impacts of countries and industry sectors. Macro Foundations of Global Competitive Advantage offers coverage to developed as well as developing economies. Papers covering least developed economies should interest, researchers of development management. The second volume covers the Micro Foundation of Competitive advantage. Papers included in the second volume pay attention to the company structures and strategies in lifeu of the global economic changes. The landscape of competition has welcomed new variables. There has been a significant impact of information technology on company strategies. This is covered in a major way. Papers on financial and banking sector map the undercurrents of companies in these areas. Special issues like corruption, ethics etc also figure up in the coverage. A special cross-cutting theme has been information technology. Readers would be delighted to have a sizeable coverage to this domain. Noted scholars have added real value to debate through paper on outsourcing and company strategies. These volumes will lead to better understanding of competition, competitiveness and associated forces.