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Managing Indian brands: marketing concepts and strategies
by
S. Ramesh Kumar
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Managing Indian brands: marketing concepts and strategies
S. Ramesh Kumar
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Bibliographic information
Title
Managing Indian brands: marketing concepts and strategies
Author
S. Ramesh Kumar
Edition
1st Ed.
Publisher
Vikas Publishing House Pvt. Ltd.
ISBN
8125909370
Length
xiv+487p., Illustrations; 25 cm
Subjects
Business & Economics
/
Management
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