Successful Selling

Gerard I. Nierenberg, a successful lawyer, pioneered the idea of the "everybody wins" philosophy-now commonly referred to as"win-win"-which insures that all parties benefit from the negotiation. Nierenberg has written twenty best-selling books that have been translated into thirty languages. He is also the founder of The Negotiation Institute, which offers state-of-the-art training to business and professional organisations, governments, and executives around the world.