Traditional business communities following different religious and business traditions form the core of the Indian business class. The economic power they wield is mind-blowing. For instance, the Bajajs and Birlas (Marwaris), the Wadias, Tatas and Godrejs (Parsis), the Ambanis (Gujaratis), the Hero Group (Punjabi) and the Murugappa Group (Chettiar). Though their shrewd business sense has given them tremendous success, some of these communities have never quite won the respect they deserve from Indian society as they are seen as ruthless moneylenders. Although the profile of Indian business has begun to change with success in information technology, these informal business communities continue to be the face behind modern corporate India. This book is an attempt to trace the history and role of some of these successful business communities in India.
ABOUT THE AUTHOR Nasreen Taher
Nasreen Taher holds a Masters degree in Business Management and a Postgraduate Diploma in Print and Broadcast Journalism. Prior to joining Icfai, she was associated with various national dailies and a business magazine as an Editor. Several of her short stories have been published in women’s magazines, and a few of these have received meritorious recognition. She has written a large number of original articles and book reviews which have been featured in various publications. At present, as a consulting editor, she has been actively involved in research, and editing of publications at the Center for Business Research, Icfai Business School, Bangalore.
ABOUT THE AUTHOR Swapna Gopalan
Swapna Gopalan holds an MBA in Finance from the Bangalore University. She is currently working as a Consulting Editor at the Icfai Research Centre, Bangalore. She is also a Visiting Faculty (Finance) at the Icfai Business School, Bangalore. She has been a regular contributor of articles and case studies to various publications of the Icfai University Press. Her other areas of interest include philosophy and spiritualism.
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