Effective SCM: Concepts and Cases

Today’s organizations are facing fierce competition in the market because of a short product cycle, rapidly changing technology, changing consumer behavior and economic conditions. In this scenario, organizations that can compete on the basis of cost and quality will survive. Firms also ought to improve their supply chain through information sharing, enhancing the existing efficiencies, cooperation, and risk and reward sharing among supply chain partners. SCM, ERP, CRM, KM, virtual markets have been the buzzwords of the business scenario since the past decade. To survive today’s fierce competition, firms must achieve competitive advantage in these areas of excellence.