Service quality has been one of the most debated and researched subjects for the last two decades. With the shift in business orientation from production to service, the importance of service quality has become paramount. Service quality in the services sector has attracted the interest of researchers for numerous reasons. While one can clearly measure the quality of products, the same cannot be said of services. Measuring service quality requires a different set of parameters and calls for innovative thinking.
Service Quality: An Introduction
In stock
Free & Quick Delivery Worldwide
reviews
Bibliographic information
Title
Service Quality: An Introduction
Author
Edition
1st ed.
Publisher
ISBN
8131403386
Length
288p.
Subjects
There are no reviews yet.