For a business to be successful, it must first create the right business scenarios or images of the future. This means visualizing the futures and assessing any unpredictable but important forces that might affect it. For more on this intriguing subject, pick up this book.
ABOUT THE AUTHOR V.V. Gopal
V.V. Gopal (b.1962) is a commerce graduate and holds a Post Graduate Diploma in Management from IMT, Ghaziabad, with specialization in Finance and Marketing. His career spans over 15 years in the areas of business development, marketing of financial products and identifying and developing new markets at ITC and Karvy Consultants. He was also associated with GITAM (Visakhapatnam) as a visiting faculty for over two years. His special areas of interest include finance, business strategy and general management. Presently, he is a Faculty Member with ICFAI Books, an affiliate of the ICFAI University Press.
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