Effective Health Communication

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Effective health communication is essential for the dissemination of health related information. It will prove beneficial to healthcare professionals in carrying out their task of providing â€œHealth For Allâ€. The application of Information and Communication Technologies (ICTs) in health related issues have provided a platform for the production, storing, processing, dissemination and exchanging of health information. Sophisticated technologies, as channels of communication, have become powerful tools in the hands of those promoting health and have improved the quality and efficiency of healthcare in developing countries. This book provides us with an array of articles, which focus on various communication technologies, their applications and their usefulness in the promotion of health for the masses. The emergence of the newer ICTs has revolutionized health related information. In order to improve health in any nation, four major domains need to be strengthened, which are personal health management, healthcare delivery, public health and health related research. The Digital-Divide, which is the disparity in access to technology that exists across certain demographic groups, needs to be reduced for health information to percolate down to the masses. Strategies need to be evolved to improve upon the already existing health promotional activities, as mass media campaigns and other traditional approaches have proved to be inadequate, and a multi-dimensional approach is required on this front. This book is useful to healthcare professionals, medical personnel, IT professionals, NGOs and all those interested in health.

ABOUT THE AUTHOR B. Sumalata

B Sumalata is a Master of Business Administration specialising in Human Resource Management and also holds an Advanced Diploma in Psychological Science. She is presently working as a consulting editor at ICFAI Books, an affiliate of the ICFAI University. She made research contribution to various books related to leadership, diversity management, corporate social responsibility, business communication and corporate governance. Her other areas of interest are psychology and related behavioral sciences. She has also authored several articles in various ICFAI Publications.

ABOUT THE AUTHOR Danteshwari Bhaskar

Danteshwari Bhaskar, a journalist by profession, holds an M Phil degree in History from University of Hyderabad (Central University) and also a Post Graduate Diploma in Journalism from Bharatiya Vidya Bhavan, New Delhi. She also has a basic certificate in French from Alliance Franciase de Delhi and a certificate in Broadcasting from Columbia School of Broadcasting, USA.She is working as a Language Editor at ICFAI Books, an affiliate of the ICFAI University. Her areas of interest are writing articles on social subjects. As a journalist, she has published several feature articles on political, economic and social subjects in leading newspapers of India. Her hobbies are reading, music, games and is involved in social work (member of the Indian Red Cross Society). She has worked with leading newspaper and media establishments in India and has traveled widely, countries visited being Kenya (East Africa), Nepal, USA and UK.