This book explores the evolution of tourism, its progress and the role of infrastructure, CRM and the Internet in promoting it. The book segments this industry into eco-tourism, health tourism, and religious tourism and includes cases on nature and adventure tourism in the South Pacific, Lakshadweep as a holiday destination and health and a holiday, as in Kerala.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
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