The Indian tourism industry took off in 1991 when it realized that tourism could be a good revenue earner. Worldwide too, governments have realized the place of tourism and have experienced more than 9% growth in 2001. But now there is an increased risk of environment pollution, depletion of natural resources and health hazards. This has brought the concept of "Sustainable Tourism" into sharp focus.
ABOUT THE AUTHOR Keka Lahiri
Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.
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