Tourism has emerged as a major industry and the importance of hospitality services is paramount. This book looks at tourism and the hospitality services and the scope and the need for sustainable excellence in service. It is an ideal introduction to management students, aspirants to the hospitality services and professionals engaged in these services.
ABOUT THE AUTHOR Keka Lahiri
Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.
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