The global healthcare industry is on the threshold of transformation with changes in demography and a shift in the socio economic profile of consumers. Besides, private healthcare operators who have better healthcare and medical services are replacing public healthcare systems. This book focuses on the issues pertaining to this industry and gives the reader a valuable insight into the global healthcare scenario.
ABOUT THE AUTHOR Keka Lahiri
Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.
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