Effective E-CRM: Practices and Perspectives

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To secure long-term profitability for companies, E-CRM is the best solution. It is now crucial due to changing relationships, ongoing advances, emerging issues, upcoming trends, and the need to optimize business benefits. This book gives valuable insights into E-CRM, current and future challenges and emerging practices. It also throws light on the key factors determining the E-CRM success, suggests strategies, offers recommendations and gives precautionary advice while implementing E-CRM. It is designed to help professionals, executives and students of management and IT.

ABOUT THE AUTHOR S. Jaya Krishna

S. Jaya Krishna holds an MBA degree from Sri Venkateswara University, Tirupati. Earlier, he worked as a faculty member in management at various business schools. At present, he is a faculty member and consulting editor at ICFAI Books, an affiliate of the ICFAI University. He is also the consulting editor for The ICFAI Journal of Supply Chain Management published by the ICFAI University Press. He is a regular contributor of articles to various magazines and journals published by the ICFAI University Press. He has already edited a few books, also published by the ICFAI University Press. His areas of interest are management information system, supply chain management, knowledge management, e business etc.