This book delves into the opportunities and challenges the rural markets offer a business enterprise, while also providing guidance on selecting and implementing marketing strategies to enable manufacturers and retailers exploit the potential of our rural market. It also presents cases of important companies such as ITC, Coca-Cola, LG, HLL and CavinKare.
ABOUT THE AUTHOR V.V. Gopal
V.V. Gopal (b.1962) is a commerce graduate and holds a Post Graduate Diploma in Management from IMT, Ghaziabad, with specialization in Finance and Marketing. His career spans over 15 years in the areas of business development, marketing of financial products and identifying and developing new markets at ITC and Karvy Consultants. He was also associated with GITAM (Visakhapatnam) as a visiting faculty for over two years. His special areas of interest include finance, business strategy and general management. Presently, he is a Faculty Member with ICFAI Books, an affiliate of the ICFAI University Press.
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