Indian Film Industry: An Overview

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The entertainment industry is one of the largest sectors of the Indian economy, projected as becoming one of the most prominent globally. The dilemma faced here is that of attempting to bring this industry under the organized sector, akin to various other industries. Given the fact that there are no ground rules and standardized platforms on which the entertainment industry operates, bringing this sector under a structured format proves daunting. Corporatisation, however, is creating an avenue for better practices bringing about an increased level of professionalism in business and accounting practices and opening up new avenues for this industry to earn revenues through advertising, co-branding and merchandising.In view of the changing landscape, the Indian Film industry will possibly witness certain notable trends over the next several years propelling it towards gaining recognition as a major player in the global market. The book examines the business economics of major entertainment enterprises including movies, television, music and broadcasting, dealing with both the cultural and organizational aspects while also showcasing a comprehensive status on the economics, financing, production and marketing of entertainment in India.

ABOUT THE AUTHOR Nasreen Taher

Nasreen Taher holds a Masters degree in Business Management and a Postgraduate Diploma in Print and Broadcast Journalism. Prior to joining Icfai, she was associated with various national dailies and a business magazine as an Editor. Several of her short stories have been published in womenâ€™s magazines, and a few of these have received meritorious recognition. She has written a large number of original articles and book reviews which have been featured in various publications. At present, as a consulting editor, she has been actively involved in research, and editing of publications at the Center for Business Research, Icfai Business School, Bangalore.

ABOUT THE AUTHOR Swapna Gopalan

Swapna Gopalan holds an MBA in Finance from the Bangalore University. She is currently working as a Consulting Editor at the Icfai Research Centre, Bangalore. She is also a Visiting Faculty (Finance) at the Icfai Business School, Bangalore. She has been a regular contributor of articles and case studies to various publications of the Icfai University Press. Her other areas of interest include philosophy and spiritualism.