With the development of technology, exchange of goods and services is now possible through the Internet. The process of trading over the Internet or ‘e-commerce’ has been a major success in North America and is growing in Asian markets. E-commerce varies among continents, countries and communities because of a difference in behavioral patterns, arts, beliefs, institutions, and all other products of human work and thought-point traders must consider while doing e-commerce. This book deals with the manner in which the culture of the users influences the usage, design and conduct of e-commerce. It also identifies the social and cultural factors that impact the usability of cross-cultural e-commerce interfaces. It also examines how website trust differs across cultures and presents the characteristics and trends of the Internet and e-commerce, among other aspects. Interestingly, it takes a hard and long look at how website trust differs across cultures. The second section presents the characteristics and trends of the Internet and e-commerce and examines how cultural differences manifest themselves in web usage in each country.
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