Amitabha Ghose
Showing all 10 books
India is aspiring to become one of the leading global health destinations in the world, where citizens of highly developed countries will get attracted to travel to India to receive a side variety of medical services. The primary reason that medical centers in India are able to provide healthcare services inexpensively is directly related to the nation's economic status. Indeed, the prices charged in India for medical care generally correlate with that nation's ...
In the present era of consumerism and continuous fight for market shares, an ever growing number of business organizations are indulging in overt and covert child-directed marketing activities, in myriad ways, to get higher and higher levels of children attention. In what is known today as 'the commercialization of childhood', children are getting coaxed than ever before in shopping, product placement, media, celebrity, brand and other consumer practices. At the ...
The rapid pace of globalization has caused increasing consciousness among customers. Growing competition and improved job opportunities, especially in the private sector, coupled with improved buying power (which is a direct impact of regular employment generation) have made consumers more demanding. Therefore, to attract and retain customers, cost & quality control continues to be the keyword, as airline remains primarily a service catering to the business ...
One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society’s “new†concerns. Terms like “Green Marketing†and “Environmental Marketing†have become more popular. Many Governments around the world have become so concerned about green marketing activities that they have ...
Government policies are very important issues while considering the rate of economic, industry and business growth that influence marketing activities. Favourable Government policies may result in increase in FDI, FII, new competition, merger and acquisitions, private investment and flexible credit terms by bankers to the business enterprises. It is essential for Government policymakers to assess and analyse the effect of Government policy and growth of the ...
Is a GDP growth rate of three percent in an ageing country (US), with a median age of 37, more attractive to a businessman than a GDP growth rate of 10 percent in a youthful country (India), where the median age is 24? With over a billion people, of whom more than 500 millions are under the age of 24, the vast pool of youth in India will provide the critical market for growth to take place. With half its population under 24, India has an edge in its ability ...
Despite market sensing efforts, marketers are ever so often forced to address the effects of unpredictable events. As much as the marketers would like to be prepared for the future, they will always be faced with unpredictable challenges. No organisation can ever afford to rest and neither can unlimited resources be spent on the constant development of new contingency plans. In this era of increasing globalisation, the stakes are enormous. Facing these ...
There is no doubt that the world has entered into a new phase in terms of competitive landscape in business. With competition becoming increasingly global and more intense today, developing and utilising an effective competitive intelligence system may be the cutting edge difference between survival and bankruptcy in home country and the international market. Globalisation, proliferation in global communications and rapid development in transport infrastructure, ...
The rapid pace of globalization has caused increasing consciousness among customers. Due to growing competition and improved job opportunities, especially in the private sector, coupled with improved buying power (which is a direct impact of regular employment generation), consumers have become more demanding. Therefore, to attract and retain customers, cost and quality control continues to be the keywords as hospitality remains primarily a service catering to ...