There is no doubt that the world has entered into a new phase in terms of competitive landscape in business. With competition becoming increasingly global and more intense today, developing and utilising an effective competitive intelligence system may be the cutting edge difference between survival and bankruptcy in home country and the international market. Globalisation, proliferation in global communications and rapid development in transport infrastructure, growing integration of world stock exchange and interdependence of capital markets, have collectively changed the market dynamics of overall competition in fundamental ways, although, at the same time, some basics of business have not really changed at all. That is, knowing and understanding your competitors was there and will continue to be there as one of the key success factors for business, irrespective of whether the world is flat or flatter than before. This book is about the process, resources and ethics of competitive intelligence and how it has become a vital part of the emerging knowledge economy.
ABOUT THE AUTHOR Amitabha Ghose
Amitabha Ghose holds an MBA degree with specialization in Marketing and Export Management from Indian Institute of Business Management, Patna and MDP in Marketing using IT and the Internet from IIM Calcutta. Besides these, he is also a member of the Calcutta Management Association, Kolkata. He has over 15 years of corporate experience in the area of sales, marketing and export, market research, channel development, branding and strategic management. He is currently working as Faculty Member at Icfai Business School Research Centre, Kolkata. Prior to joining Icfai, he was working with Tata Group Co in various capacities, including Sales Manager for eastern region and SAARC countries. He later joined in the marketing division of Indian Oil Petronas (PSU-Malaysian MNC JV Co.) with national responsibility. He also worked for an FMCG company and a Management Consultancy firm in the capacity of Regional Manager. His research areas of interest include - competitive intelligence in the global economy, marketing strategy, global branding, retailing, mergers and acquisitions and strategic management.
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