Finance for Non-Finance Managers provides information to understand the tools, techniques and nuances of financial management. This abridged version has been prepared on the basis of a careful selection of only such topics as are of immediate relevance to the non-finance personnel. The book contains chapters on basic finance concepts, financial accounting process, credit management etc. with relevant practice exercises and case studies.
The structure and contents of the thoroughly revised version of this book Cost & Management Accounting for Managers (CMAM) have been developed through intensive researches, including detailed interactions with teachers and other experts in the subject. It caters to the need of diverse groups of potential users, taking into consideration the curricula in this subject of most of the leading institutions offering academic and professional courses. Of course the ...
Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.