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It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose—Ranbaxy’s answer to Roche’s Valium—and its launch in 1969 was the hitherto unknown company’s first step on the long road to global stardom. To become really big, Ranbaxy realized early in life, it had to go global. But success doesn’t come easy in the world market which is dominated by players like Pfizer, Novartis and GlaxoSmithKline. With each of these putting ...
It took a sleeping pill to get a somnolent company up and nunting. The drug was Calmpose - Ranbaxy's answer to Rochie's Valium - and its launch in 1969 was the hitherto company's first step on the long road to global stardom. India accounts for a tiny fraction of the world pharmaceuticals market - just 1.2 per cent. To become really big, ranbaxy realized early in life, it had to go global. But success doesn't come easy in the world market which is ...