This book aims to motivate, train and equip the “First Generation†entrepreneurs, entrepreneurship is a multi-disciplinary subject and has been introduced in various universities and management schools of India. This book has been written primarily for the students of B.Tech VII Semester, M.B.A., B.B.A., M.Com, B.Com and B.M.S. as well. This book covers the syllabi of U.P. Technical University, Lucknow University and other Universities of Northern India. In ...