Marketing Research
Price: $31.50 $35.00
Author
Edition
1st ed.
Publisher
ISBN
8173714153
Length
720p.,
Subjects
Marketing and sales is all about ‘logical’ decision making and implementation. And Marketing Research is the aid to analyze, know, evaluate, and decide. It is an essential link between the marketer and the marketplace, and a basic part of any marketing and sales process. Marketing and sales without marketing research is ‘gut feeling’ and this is best avoided in order to succeed. This book attempts to blend marketing research into marketing ...