Marketing and sales is all about ‘logical’ decision making and implementation. And Marketing Research is the aid to analyze, know, evaluate, and decide. It is an essential link between the marketer and the marketplace, and a basic part of any marketing and sales process. Marketing and sales without marketing research is ‘gut feeling’ and this is best avoided in order to succeed. This book attempts to blend marketing research into marketing and sales. The author wishes to create an ideal perspective for market research among marketers, advertisers, sales professionals, consultants and, above all, market researchers. It is a necessary textbook for all management students, a handy reference for marketing managers, a useful guide for professionals in market research and advertising agencies, and an essential tool for management trainers.
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