The book covers all issues related to consumer expectation, satisfaction/dissatisfaction; repurchase intension and attitude towards complaining/ attributionword of mouth communication behaviour. This model of consumer satifactiondissatisfaction;repurchase intention and complaining behaviour has been developed and tested with the help of Logistic Regression. These models may be used in the prediction of the consumer satisfactiondissatisfaction, repurchase ...
Farm Management is an important aspect of farm technology, but perhaps the most neglected area of India forming. Conventional wisdom continues to rule decision making in Indian Agriculture, where the focus is more on ‘subsistence’ rather than ‘commerialisation’. This aspect of technology calls for radical transformation in the outlook of the former and the Rural Management has an indispensable role to play if the target growth rate of 8 to 10 percent is ...
As far back as 1928, Royal Commission observed: “Problem of agricultural growth can not be fully solved unless agricultural marketing is improved.†Doubtless it is said that a national farmer keeps his one eye on the plough and the other on the market. Marketing comprises all operations involved in the movement of farm produce from the producer to ultimate consumer. Thus it includes the operations like collection Grading, Processing, Preservation, ...
Economic development is a dynamic process whereby the real per capita income of a country rises over a long period of time, and distribution of justice is secured by introducing the major changes in social, cultural, economic, technical structures, popular attitudes and national institutions as well as the acceleration of economic growth, the reduction of inequality and the eradication of absolute poverty and also by making the optimum use of available resources ...