Farm Management is an important aspect of farm technology, but perhaps the most neglected area of India forming. Conventional wisdom continues to rule decision making in Indian Agriculture, where the focus is more on ‘subsistence’ rather than ‘commerialisation’. This aspect of technology calls for radical transformation in the outlook of the former and the Rural Management has an indispensable role to play if the target growth rate of 8 to 10 percent is to be achieved. The book examines the various issues, challenges and opportunities lies with in the periphery of Rural Management. The book contain various research paper of eminent personalities related to important disciplines of management and explore the various constraint which are responsible for low productivity in Indian Agriculture. The book will be of immense use for the policy maker, research scholars and academicians.
ABOUT THE AUTHOR Adesh Sharma
Dr. Adesh Sharma (M.A. Eco.) M.Phil., Ph.D., L.L.B.), is presently teaching in Department of Economics B.R.A.C. University of Delhi, Prior to this assignment he was engaged with various research project in reputed Business Schools and Corporate Sector. Dr. Sharma has authored more than 30 Research Papers and Articles published in National Journals, Magazines and New Papers. He has also participated in more than 20 National, International Conferences, Seminars and Workshop as a Keynote Speaker. He is associated with different learned bodies and is a visiting faculty to several Management Institutions.
ABOUT THE AUTHOR H.C. Purohit
H.C. Purohit (t. 1967) is a seniorlecturer in the department of Business at V.B.S. Purvanchal University, Jaunpur (U.P.). He is teaching Post Graduate classes of MBE Programme. He is Co-ordinator of Training and Placement Cell and Principal Investigator of a UGC Research Project. Before joining this University he has been lecturer in SRT Campur of HNB Garhwal University and at MPG College, Mussoorie. He had his doctorial training under the supervision of Prof. Alok Sakalani; a renowned Management Guru. He is actively engaged in research and study of Marketing Management; Rural Marketing; Consumer Behaviour and Marketing Research papaers in the researc journal of national and international repute. He is associated with several learned bodies.
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