Showing all 2 books
Mass communication involves all transfer of message to a large unidentified, scattered people through the use of mass media at the same time. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. The also play a large role in shaping modern culture, by selecting and portraying a particular set ...
Media plays a very important role in the building of a society. Media has changed the societies of world so much that we can’t ignore its importance. It is considered as the fourth pillar of our society. Media is a bridge between the governing bodies and general public. It is a powerful and flexible tool that influences the public to a great extent. Media is voice of the voiceless and a great force in building the nation.