Mass communication involves all transfer of message to a large unidentified, scattered people through the use of mass media at the same time. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. The also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions, as reality.
Modern Mass Communication : Critical Approach goes beyond the basic facts and presents students with a critical and cultural perspective on the media. The unique narrative style encourages media literacy and focuses on the reciprocal relationship between the mass media and our culture, helping students to become active participants in the media. This up-to-date, reader-friendly text will help instructors to teach the media and explore its excitement, complexity, and impact on our lives.
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