Showing all 4 books
The Odyssey of Leadership is filled with great uncertainty and is taken by only a few. It takes an exceptional effort to rise from being a good leader to a great leader. This book provides a unique roadmap for leaders and office bearers in all walks of life, aspiring to become great leaders.
The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the ...
This book presents an optimistic and practical view of the future that is predicated on strengthened relationships between developed and developing countries that are based not on charity but on enlightened self-interest. We propose that the best way forward (i.e. the one that will generate the most prosperity for the largest number of people) lies in such ‘North-South’ integration. Moreover, this is most likely to be successful in the context of regional ...