In the new edition of Successful Public Relations, Jim Dunn gives an updated, step-by-step guide to effective public relations. ‘There is no mystique surrounding good public relations’, he says – but there are certain ‘rules’ and steps to be taken in order to develop successful media relations. Jim Dunn uses almost 25 years’ experience of both sides of the journalist/PR fence to provide valuable, practical advice – from the role of the PR officer to ...
