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This study explores, against the backdrop of GATT/WTO with their meticulously planned network of intricate trade regimes, the work and personality of Professor J.C. Kumarappa, a twentieth century prophet of economics, who understood economics as a science of morality. Kumarappa’s tireless work for Indian freedom struggle and his attempt to define economics as sustainable, intermediate and appropriate, on the norms of the permanence of nature’s cycles, were ...