Showing all 8 books
Media and communication are widely debated topics and a plethora of literature is available on diverse themes. As is suggested by the name of the title we have chosen here some select themes which put now insights into mass media.
Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising.Besides giving the text of media ethics in some select countries of the world, we have touched various factors like Right to information, Freedom of ...
The rapid phenomenal changes in conditions of women is a global concern. Sex-imbalance, increasing number of widows, complex working condition, socio-psychological and economic exploitation of females, sexual abuse, and discrimination on sexground etc. has reached the menacing dimensions. Though influenced by feminist movements in the west some reformist ideologies in the east and other parts of the globe have made presence, it is the high time to reconsider and ...
The present century is the age of information technology. With the advancement of communication technology, mass communication has become easier, faster and more accessible. The power inherent in the mass communication from print to non-print medium like press, film, radio and TV are some form of communicative media to inform, the persuade, to educate and to entertain. The present book on Mass Communication is designed to provide fundamental information on the ...
The means of communication that reach large numbers of people in a short time, such as television, newspapers, books, and radio are conventionally known as mass media. The present book, compilation of informative articles on Mass Media in general and its status in India in particular, provides basic information on the topic in historical perspective. Though in the 21st century, an information age, the scenario has undergone drastic changes, yet one should know ...
Public relations is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a programme of action to earn public understanding and acceptance. Public relations has a vast potential of employment these days. A PRO is an ambassdor of his / her organisaion. Image building, good will creation, making publics aware of policies and programmes ...
Since journalism, like the subjects of a; professions, is complex, this probing into the nature, functions, and general means of the work proceeds through many areas and levels. Thus, in addition to understanding journalism. Itself, the students must also strive to achieve an understanding of news, of interpretation, of evaluation, of advocacy. Regarding news, they need to examine the nature of news events and new reports. What do journalists attempt to achieve ...
Despite the ethnically important role that medicine and other professions play the lives of individuals and in society, media scholars and other critics lack a well-developed method to assess news coverage of ethical issues that involve professions and society. The near absence of broad, systematic assessment of ethics coverage exists despite the considerable scholarly interest in recent decades in normative press theory and media ethics. This book consists of ...