Fundamentals of Public Relations

Public relations is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a programme of action to earn public understanding and acceptance. Public relations has a vast potential of employment these days. A PRO is an ambassdor of his / her organisaion. Image building, good will creation, making publics aware of policies and programmes etc. are his jobs. Basically, it is a management function being performed with journalistic professionalism and approach. This book on Public Relations, is compilation of valuable information based on authoritative sources. We have tried to highlight all salient features of Public Relations in pros and cons.