The Present work, base on ‘Use and potential of Folk Media in Development Communication: A study of select Folk Formats’, is the result of his vast and rigorous field work. As Dr. Daya Kishan Thussu of the Department of Media and Communication, Goldsmiths University of London opinioned “I found the work very well structured and makes a convincing case for the role of folk media in development communicationâ€. He explored extensively the socio-economic ...