Showing all 7 books
This book entitled Business Law is written with a realization of the forces that have shaped, and continue to mold, our Legal Studies discipline and with a full understanding of the challenges students face when studying this subject. Therefore, we hope to offer book that is contemporary in approach, comprehensive in coverage, and clearly presented. Issues associated with globalization, diversity, and the Internet, among others, provide tremendous challenges to ...
This book examines the growing importance of the functions and activities of human resources in four chapters-first chapter describes purpose and importance of human resources; second chapter deals with organizational environments and environmental relationships; third chapter examines planning and programming while control and evaluation of employees’ efficiency has been critically examined in the last chapter. This book will be useful for students, teachers, ...
This study led us to look where we had never gone before: biology, psychology, psychophysiology, anatomy, communication theory, cultural anthropology, and psychoanalysis. This study has led us into a series of psychological appeals that advertising uses to motivate people to buy products. Those appeals are: parameters of national and international advertising, self –preservation and self-esteem, sex and greed, Curiosity and personal enjoyment. Constructiveness ...
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. At the same time, many of the foundations of good business have made important leaps forward. Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, ...