Global Encyclopaedia of Business Management (In 2 Volumes)

The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. At the same time, many of the foundations of good business have made important leaps forward. Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. This Encyclopaedia is organized alphabetically into over 150 entries covering the whole spectrum of business and management including: business terms. Concepts, thinkers, practitioners, organizations, brands, companies etc. We believe that this Encyclopaedia will prove quite beneficial for students, researchers, teachers and professionals.