The greatest challenge to advertisers is gaining and maintaining eyeball time of the target audience. They use every gimmick to capture the attention of potential customers. The latest weapon in the advertiser’s arsenal is games. The process of blending advertisements into games is creating tremendous hype in the industry. Games - video, Internet, console, PC - which were considered geek boys’ toys are now successful tools to breakthrough the media clutter. ...
Our world is becoming progressively more digital. The 1's and 0's of digital technology have touched almost all facets of our society -- from media and advertising to music. Millions of people across demographic backgrounds meet in one or the other 150-plus (and rising) virtual worlds. These cyber worlds have become increasingly popular where people value online interaction, reality and life over real world experiences. The focus has shifted from gaming to ...