This unusual marketing guide looks at forty-seven highly successful remarketing campaigns which have relaunched failed products into world-leading brands. Examples include many household names such as Pepsi-Cola, which went bankrupt three times before getting it right, Timex, Kleenex and Marlboro - all brands whose initial launch was a disastrous flop, but look where they are today .... Gershman shows how the strategies applied in these high profile examples can ...
