Marketing Management
Price: $56.70 $63.00
Author
Edition
1st ed.
Publisher
ISBN
9788131312179
Length
xi+294p., Illustrations; 23cm.
Subjects
All industry activities should endeavor to recognizing and satisfying customer wants and needs effectively and efficiently. A marketing program starts with idea generation for a product and ends only when customers wants have been completely satisfied either it is pre-sale or post-sales services. It might run well beyond the sale of the product, to ensure customer satisfaction and encourage repeat business and maintain customer relationships.
Marketing has become ...