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Short life sketches and achievements of fifty eminent management thinkers.The phrase “Management Guru/Thinker” describes a person who is intellectual, experienced, ingenious and a person who develops business perspectives that provide beneficial outlooks and practices. With reference to the adage ‘An idea is only a thought until it is materialised’, the most successful Business Thinkers are those who have ensured the successful ...
Customer Relationship Management (CRM) is one of the hot topics in marking and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their ...