Theories of Communication and Mass Media
Price: $43.20 $48.00
Author
Edition
1st ed.
Publisher
ISBN
8181521595, 9788181521590
Length
vii+248p., Figures; 22cm.
Subjects
The media for mass communication better known as mass media include those of printed world and picture, where appeal to the sense of sight (newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory sense. Among the varied agencies involved in communication are the press associations, the press syndicates, advertising agencies, public ...
