The media for mass communication better known as mass media include those of printed world and picture, where appeal to the sense of sight (newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory sense. Among the varied agencies involved in communication are the press associations, the press syndicates, advertising agencies, public relations departments of companies and institutions as well as research and teaching groups. All mass media are interrelated and any attempt at separating them into tight compartments is a futile task. Employees shift from on medium to another with compartments is a futile task. Employees shift from on medium to another with comparative ease. Certain details of technique are different but the overall principles of mass communication among humans are remarkably similar in all media. This unique presentation will suit to the needs of students, teachers, researchers, media personnels and general readers.
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