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This sourcebook provides an introduction to media, mass media and mass communication, required for a proper understanding of the said issues. Special focus lies on news media; media balance and its comparative merits; and media and development communication. This book also gives readers an introductory overview of news broadcasting, broadcast programming and licencing. The phenomenon of broadcasting and broadcast journalism is analysed, so is the process of ...
There appears to be general agreement that courses in chemistry should be restructured in such a way as to present interdisciplinary principles of chemistry. This interdisciplinary approach is essential in presenting chemistry to beginners. The traditional structure of physical, organic, inorganic and analytical chemistry has origins in the main activities of chemists in the past, but continues to determine how chemistry is taught. Chemistry has developed into an ...