The Indian FMCG sector has seen many developments. Nitin Mehrotra, the author of this book, explores this competitive industry; analyses trends in the context of how companies gain critical market share as well as how economic growth leads to increased purchasing power of people which in turm boosts the FMCG sector. Given are case studies on HLL, ITC Ltd., Dabur India, Colgate Palmolive and Nestle India.
