Mass Media and Social Change
Price: $52.20 $58.00
Author
Edition
1st. ed.
Publisher
ISBN
9788171921331
Length
xiv+246p., Maps Black and White; 23cm.
Subjects
Mass media are the techniques or means of communication by which visual and/or auditory messages are transmitted directly to the audience. Mass media now become a necessity for bridging the gap among the people of the world as also bringing them together under one global village as required by the phenomenon of globalization, commonly accepted by the world community. The roles fulfilled by mass media in general are directed toward realizing the changes in the ...
