Mass media are the techniques or means of communication by which visual and/or auditory messages are transmitted directly to the audience. Mass media now become a necessity for bridging the gap among the people of the world as also bringing them together under one global village as required by the phenomenon of globalization, commonly accepted by the world community. The roles fulfilled by mass media in general are directed toward realizing the changes in the attitude and perception of the people in understanding and accepting what is best in their life. Thus, mass media today extensively influence the life of people world over. One of the most conspicuous roles of mass media is to awaken people to the pros and cons of the existing system and consequently to prepare them for accepting the challenges of life ahead.
In this book, entitled “Mass Media and Social Change”, efforts have been made to understand the changes in the rural social structure including the changes in various social institutions such as caste, religion, education, marriage, family, as well as changes in peoples’ mind-set toward politics and gender, under the impact of mass media in rural society.
This book is based on the empirical data obtained from the rural households of Nagpur district of Maharashtra state. The book can be of great help to all those seeking information on mass media and social change in society in general and rural society in particular.
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