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The present publication is an up-to-date, authentic and comprehensive dictionary of marketing, which recognizes that marketing is a field in its own right, with its own language, and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in mark3eting. This work is designed to be a comprehensive reference tool for Marketing ...
The present publication is an up-to-date, authentic and comprehensive dictionary of personal management, which recognizes that personal management is a field in its own right, with its own language, and that terms and their definitions are important for professionals and students of personal management. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in personal management. This work is designed to be a comprehensive ...
The present publication is an up-to-date, authentic and comprehensive dictionary of business, which recognizes that business is a field in its own right, with its own language, and that terms and their definitions are important for professional and students of business. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in business. The terminology of all the branches of business are included in this work. This work I s ...
In hospitality sector, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in competitive marketplace. Hospitality sales involves most or many of the following activites, including cultivating prospective buyers in a market segment; conveying the features, advantages and benefits of the product or service to the lead and so on. Effective management of sales and marketing are key to the success of today’s ...