In hospitality sector, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in competitive marketplace. Hospitality sales involves most or many of the following activites, including cultivating prospective buyers in a market segment; conveying the features, advantages and benefits of the product or service to the lead and so on. Effective management of sales and marketing are key to the success of today’s hospitality business. This book provides future hospitality professionals with an important career-building resource for virtually every area of the field. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it’s implications in the hospitality industry. It is hoped that this book will be an appropriate references tool for introductory hospitality marketing courses that provide the basic foundations of marketing theory and applications.
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