Showing all 8 books
Today, in this competitive business environment, markets are overpopulated with large and small companies and overfed with lots of marketing messages. In this scenario, marketers are faced with the difficult task of getting their message acknowledged by the people. With the rising costs of bringing in a new service or product to the market, it has become even more imperative to hack through this clutter. The pre-eminent sure-fire way of accomplishing this task is ...
Every employee, no matter what his or her role is, knows that exceptional employee performance is critical in today s world. Any organization that plans for long-term success needs to focus on the performance of employees to prevent any undue effect. This brings out a change in the manager's role-from performance supervisors to performance coaches. Every organization needs to have competent and experienced persons to accomplish the activities successfully. ...
With the advent of the IT, ITES and BPO industries, employment opportunities have widened, especially so, for freshers. In order to meet their requirements, companies began moving into various institutions to select committed, intelligent and aspiring students full of enthusiasm and zeal to prove their talents. It provides them the platform to choose the right candidate for the right job. Campus recruitment is beneficial to both - organizations and ...
In an unending labor crunch, developing an effective employee induction program and experience is very crucial in the current business scenario. Effective employee induction is one of the best tools used by the employers to retain and have enduring relationship with the employees. The program determines how promptly the new employees can integrate into the business to attain their full potential. It provides them the clarity of expectations, encouragement, the ...
Selling a product to a customer is merely the beginning of a marketing process. But winning over the customer, and thereby, establishing a marketing stronghold is its logical end. In an intensively competitive environment, companies do not get many chances to prove their products’ worth. They always get this opportunity only once and if they fail to use the opportunity properly, they would lose not only that customer but many more whom the customer would come ...
In the present modern and competitive world, the need for counseling people in various fields for different purposes is on the rise. In the current fast-paced competitive world, technology, globalization and the 24x 7 work-life stress has changed people's life style - the way one works, communicates and maintains relationships during one's lifecycle from childhood to old age. The surmounting pressure, turmoil and tension at work and in personal life ...
Knowledge, Knowledge workers and Knowledge Management have created a lot of interest among the corporate leaders in the recent past. The changes in the present industrial scenario with increased emphasis on knowledge management have resulted in significant shifts in the working environment and HR policies pursued by organizations. The primary focus of Human Resources Management is to match the job profile with the skill set of people in order to achieve the ...
"The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand".-Sun Tzu In today's competitive business environment, enhancing sales effectiveness is a vital element for all organizations. Unique product features and moderate pricing of products may not be sufficient to win the business; it has to be coupled with innovative sales management strategies which ...