K. Sangeetha
Showing all 24 books
In the current knowledge economy the shift is towards managing the resource generators, the employees. The employer's emphasis on strengthening workforce performance and productivity has made workplace counseling an imperative in any organization, as never before, as it is one of the major tools used to maximize human resources, improving work performance, and attracting and retaining quality workforce. Counseling is a one-to-one relationship between a counselor ...
Social networking is a concept that is based on shared learning through mutual support, exchange and advice. It helps an individual find new opportunities and be distinct; this is more so for young business entrepreneurs for whom establishing and amplifying their contact base globally is of prime importance for a winning future. The rapidly changing scenario of social networks for seeking and building relationships and the gamut of technological inventions have ...
In an unending labor crunch, developing an effective employee induction program and experiences is very crucial in the current business scenario. Effective employee induction is one of the best tools used by employers to retain and have enduring relationship with employees. The program determines how promptly new employees can integrate into the business to attain their full potential. It provides them the clarity of expectations, encouragement and the right ...
The changing paradigms of business scenario, employment patterns and war for talent have changed the way employees are recruited. Recruitment has acquired a significant stature as an art to be mastered, as it affects the company’s profit and success in the marketplace. This calls for continuous improvement of the recruitment process for greater effectiveness and ROI, which makes HR gain strategic significance in an organization. An effective recruitment program ...
In this competitive business world, gaining employee trust and maintaining it is crucial, as it significantly impacts the company’s revenue generation and reputation as an employer in the marketplace. Trust is the confidence or belief a person feels toward a particular person or group and in today’s business there is an increased propensity to develop trust in an organization as business is built through fruitful relationships. Businesses with increased trust ...
In the current business scenario of global competition and knowledge economy, effective human capital performance in an organization, enables great success in the marketplace and profit maximization for shareholders. This makes Human Capital management an important part of HR Department. The human capital II-tier measures are the soft or the next common human capital measures that impact a company's financial success. Measuring human capital using the above core ...
Employee commitment is the most significant factor for an organization’s success in the market place. To what extent business goals are attained depends upon the level of employee commitment to an organization and the team work. The more an organization understands and strategizes to fulfill employee requirements, more will be the employee commitment and motivation that impact the work performance and business success. Commitment to performance is exhibited in ...
In the current knowledge intense global economy, achieving organizational success and market differentiation is possible only by an effective human capital measurement that manages the firm's human capital successfully. A matchless competitive advantage and a massive premium mount up for those organizations, that have built up a better facility for measuring human capital. Human capital measurement serves as a guide to companies, that seek superior business ...
India is poised to become a major economy of the world in the near future. HR Magazine, a SHRM publication of USA in its cover story for the month of September 06 says, “in the hottest sectors of India’s booming economy, HR concerns are key business issues and good human capital management is a business necessityâ€. Business enterprises are facing stiff internal competition, apart from putting up with acute shortage of qualified and employable people. It is ...
This decade has seen a radical transformation in the face of HRM. HR metrics interventions have changed the paltry support function of HR into a strong strategic partner of an organization. HR metrics convert the value of HR programs into the language of business—tangible and measurable results that aid and direct the managers in their strategic decision-making. Metrics ascertain that management and development actions remain relevant to the overall corporate ...
Nokia, the global telecom giant, has transformed itself from a small pulp mill to a global telecommunication MNC by carving a place in the hearts and minds of the consumers worldwide. Nokia exploited the telecom boom through its growth strategy to become the world s leading mobile phone manufacturer and a leading supplier of mobile and fixed telecom networks, including related customer services. It also provides services for network operators, service providers ...
Employer of Choice (EOC) is the new business imperative to indemnify a competitive edge in the current business era of ferocious competition for talent. EOC strategies aid in positioning the firm as a Great Place to Work in the minds of the existing and potential employees - that strong brand image of - a great-place-to-work - a place where employees find accomplishment and execute work with commitment to excellence, that turns employees into engaged campaigners ...
In the constantly changing scenario of globalization, Internet inventions have made online networking a hot trend among people. Online networking is no more a teenage phenomenon; it has become a fundamental aspect of life for all segments in the society globally, for communication, getting information and cultivating relationships. It is an art of meeting and knowing people or collaborating, striking a rapport and finally establishing a long-lasting relationship ...
When organizations realized that employees must be highly motivated and passionate about their work and that products and processes alone could not help organizations sustain loyal customers, the buzzword, employee engagement was coined. This includes commitment, loyalty, productivity and ownership on which these employees demonstrate a higher productivity.
In the current scenario of globalization, liberalization and privatization, networking has become a vital tool for an individual to be connected with the industry and with people across the globe; and this is crucial for new entrepreneurs who aspire to boost their contact base globally. Networking enables the net worker to: spot opportunities for business; provide for joint ventures and growth process; hire best talents; get referrals and the best of financial ...
The rapidly changing business environment has changed the face of marketing operations. The increasing consumer demand for newer experiences, information dissemination, novelty in advertisement and branding has put marketing in the realm of consumers. Marketers have to reach out to consumers in an innovative and attractive manner that differentiates their products/brands from those of their competitors in the marketplace. It calls for constant reframing, ...
The meaning of employee loyalty in the 21st century has changed with the modern workforce trends. Today, employers see loyalty in terms of employees attitude, behavior and work performance rather than the service duration. Engendering loyalty from the employees is more crucial in the current knowledge economy, where the human talent is the deciding factor in creating market differentiation and competitive advantage. It results in improved employer-employee ...
A brand has become indispensable in every aspect of a customer's life today. For a brand to be successful and enduring, a company should consistently focus on increasing the brand’s lifespan by constantly reinventing, revitalizing, and reinforcing the brand. The companies that engage in branding measures achieve enhanced performance, higher product visibility, and increased product awareness in the marketplace which, in turn, generates brand equity and surplus ...
Google Inc., a popular search engine, has transformed itself over the years from a search engine company into a media firm – providing advertising and special services to searchers and business participants who seek online visibility. Its innovative business solutions and revenue generation model have made Google’s business and its growth strategy a great success in terms of increased profit, popularity and market share. It has used information technology and ...
Emotion Marketing is the new buzzword in business. It taps the emotions of buyers to act and encourage them to go beyond a single purchase to win long-term brand loyalty, longevity and profits by leveraging the three Es of emotion marketing—Equity, Experience and Energy. Success in sustaining competitive advantage in the marketplace is directly correlated to the ability to establish and strengthen an emotional connection between the company or brand and ...
The rapidly increasing fierce competition and employee attrition levels across various industries globally have made businesses take care of their employees as never before to boost their morale and enthusiasm in order to retain them. Companies that have high workplace morale have accomplished wonders in terms of innovation, superior talent pool, good quality products, increased productivity and soaring revenues. Building and sustaining morale in an organization ...
Branding is not only for companies or products. In the new millennium, anything is a brand - people too! Personal branding is the unique amalgamation of rational and emotional attributes of an individual that make him/her distinct from others in the competitive market place. It is the process of objectively identifying one's prime personal and professional strengths and skills, and passionately communicating those strengths to the crowd that wants and ...
In the current radically transforming business world and increased war for talent, attracting and retaining talented employees has become very crucial. Fun and Laughter at Workplace is one of the vital tools that can be used in an organization to motivate the employees to enjoy work. A shared joke or introducing games that evoke fun and laughter in the workplace results in multiple benefits to both the employer and the employee - physically, emotionally and ...
In the present modern and competitive world, the need for counseling people in various fields for different purposes is on the rise. In the current fast-paced competitive world, technology, globalization and the 24x 7 work-life stress has changed people's life style - the way one works, communicates and maintains relationships during one's lifecycle from childhood to old age. The surmounting pressure, turmoil and tension at work and in personal life ...